<p><strong>The Session will be Moderated By</strong><br />
Ashwini Gangal - Executive Editor afaqs!</p>

<p><strong>Webinar Registration:</strong></p>

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<p>The ultimate goal is to make all aspects of marketing communication - advertising, media planning &amp; buying, digital marketing, sales promotion, public relations, direct marketing etc work together as a unified force, rather the isolation.</p>

<p>But unfortunately and in reality, each focuses on its performance in isolation thereby creating silos and creating a disjointed experience and message for the customer.</p>

<p>Will integrated communication be a reality or will it be an illusion?</p>
