Brand Identity Laws & Principles of Branding / Strategic Account Planning Consumer Insights / Developing Advertising Stratergies / Marketing Mix – 4P’s Market Segmentation / Marketing & Advertising Research / Direct Marketing Marketing Communications / Public Relations / Internal Communications / Building a genuine Brand / Brand Stratergy / Coporate Communications / Brand Architecture & Portfolio / Brand – Product Relationship / Brand Evaluation / Brand Differentiation Brand Personality / Brand Positioning / Globalisation of Brands / Coporate Advertising.