<p><strong>Topics Covered:</strong></p>

<ul>
	<li>Theme-Target for creative copies - Experience of writing copies</li>
	<li>High Concept - Premise - Loglines</li>
	<li>The Power of Story and the dramatic rise</li>
	<li>Story Vs Storytelling - Why do we love stories?</li>
	<li>Chronology of Story and Structure patterns</li>
	<li>when do we lose interest in hearing stories?</li>
	<li>Storytelling Vs Elevator Pitch</li>
	<li>The golden mean of th perfect pitch</li>
	<li>Data Vs Emotion in Pitch strategy</li>
	<li>Specificity Vs Universality in Pitch-Story</li>
	<li>Language and Body Language for the Pitch</li>
	<li>Referential status of speech</li>
</ul>
